The beauty of HubSpot is it’s 360 degree functionality. The inbound marketing suite offers more than just marketing automation or a blogging platform. Instead, it combines a variety of tools to help business optimize their entire sales funnel.
From search engine optimization and social media marketing to lead generation and lead nurturing, the platform can help you optimize your buyer’s journey from beginning to end. And especially if your audience needs longer time frames or more information to convert to customers, the software becomes an ideal tool to not just generate, but convert sales qualified leads (SQLs).
As we’ve detailed in previous posts, generating SQLs should be near the top of your priority list as a marketer. The higher the quality of leads you hand over to your sales team, the greater their likelihood of conversion. Focusing on an SQL-based strategy allows you to not just increase that quality, but also estimate the moment a lead becomes ready for more sales-specific outreach.
And yet, when you focus on generating SQLs, it can be difficult to know where to start. That’s where this post enters the equation. Keep reading for 5 tips on optimizing HubSpot to generate more sales qualified leads.