At its core, inbound marketing can be boiled down to a few simple truths. Here’s one: if you want your website to convert visitors into leads, you better get the point of conversion right. In other words, your landing page forms better encourage, not detract your audience from signing up and entering your database as a lead.
If you don’t get this part right, your entire inbound marketing strategy can fall apart. But if you do, you have the perfect foundation for a content marketing and lead generation strategy that succeeds consistently.
Fortunately, HubSpot recognizes that fact, and continuously works to improve the ways businesses can use landing page forms to drive conversions. Of course, if you don’t know about your options within the platform, that’s worth little! So let’s change that with today’s edition of HubSpot Tips and Tricks. Consider this your resource guide on optimizing your form fields within HubSpot’s COS.