Getting Inside Their Heads: Using Buyer Personas & Customer Journey Mapping as a Tactical Framework for Learning about Your Customers [Part 3]

Creating buyer personas should form a critical piece of your digital marketing strategy, and is essential to understanding your clients’ target buyers; however, it is merely part of the process you and your organization must implement in order to really get inside the heads of your clients’ customers.

The other critical part is understanding a buyer’s journey through the various stages of your clients’ sales process.

Getting Inside Their Heads: Using Buyer Personas & Customer Journey Mapping as a Tactical Framework for Learning about Your Customers [Part 2]

Welcome back for Part 2 of the Getting Inside Their Heads series.

Now that you know what a buyer persona is, you need to understand the science behind creating them for clients’ customers.

Creating buyer personas is somewhat scientific in nature because it involves lots of research.

While many people’s first thought in creating a buyer persona is to simply create hypothetical customer personalities based on their target audience, these will ultimately get you nowhere.

A target audience is much different than a target buyer. Your target audience may refer to key demographics like location, age range,  gender, and occupation type; however, your target buyer will include these characteristics and even more specific criteria.

So what’s the scientific method to crafting the ultimate buyer personas?

How to Find Golden Opportunities on Twitter with HubSpot Social Monitoring

Consider this bit of information:

With that many people on Twitter, there is no possible way that your customers and potential customers are not represented. Twitter is filled with people just waiting for you to reach out to them at the right time. However, the thought of being ever present and being aware of every mention of your brand or company is an impossible task. Luckily, HubSpot has a feature that allows you to have super-human social media monitoring abilities.

As this is one of the lesser known features of HubSpot, I thought it would be appropriate to take a few minutes and explain some of the amazing things you can do with HubSpot Social Monitoring.

HubSpot & Salesforce: The Ultimate SaaS Power Couple

Hubforce: The Ultimate Saas Power Couple

If I were to bring up the phrase “power couple”, I’m sure there are a few celebrities that would come to mind. It’s even gotten to the point where these couples have nicknames so we don’t have to say their full names, super convenient. We’ve got “Brangelina” (Brad Pitt and Angelina Jolie), “Bennifer” (Ben Affleck and Jennifer Garner), and everyone’s favorite only because it was forced upon us, “Kimye” (Kim Kardashian and Kanye West).

While all these examples are celebrities we are familiar with mainly because they entertain us, allow me to introduce you to a different kind of power couple in their own right, one that is kicking SaaS and taking names. Ladies and gentlemen, “Hubforce”. And no Kanye, Beyonce’ isn’t doing it better than them so you can sit down.

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