Inbound Marketing Tips

How Inbound Marketing Is like Courtship: Looking Good and Conversing Well

Inbound Marketing is a little bit like courtship. The company makes a foray towards grabbing the eye of the consumer. The consumer responds by showing a little bit of interest. The company then tries to take things further by giving the consumer more information in another form. And the consumer shows a little more interest in buying what they’re selling.

This process continues until the consumer has actually bought what the company is selling. At which point, the company can decide whether to continue the courtship process and actually have a relationship with the consumer or to consider the process as finished and turn to someone else.

There are a lot of companies which are fickle in this way! They don’t care too much about retaining the customer; they just want to find other, new customers.

Inbound marketing Tablet

How Much Does Inbound Marketing Cost Your Company?

Inbound marketing is one of the most popular ways to gain traffic, leads, and sales. Rather than knocking on doors, you are posting on social media, writing blogs, and targeting people in all stages of the purchase funnel.  The problem is that not everyone can make inbound marketing effective. While writing a post on Facebook is free, hiring someone to write an intention-grabbing message is not.

Companies often dedicate a large portion of their marketing budget to inbound marketing techniques. This number varies greatly depending on industry. For most companies, spending about 10-percent of the marketing budget on inbound marketing services is typical. If you are looking to save money on marketing costs or want to know where your money is going, keep reading to learn more.

Inbound marketing strategy

4 Simple Inbound Marketing Tools that Delights and Wows Customers

A strong marketing strategy consist of more than just attracting new visitors to your website, generating leads and closing sales to grow a customer base.  The key to a successful inbound marketing strategy includes using “delighting” techniques that wows your potential and existing customers, thus improving customer retention, brand loyalty, and increasing revenue.

In fact, 87% of customers share good experiences with others (Source: Zendesk). By going above and beyond in providing exceptional online content and experiences, you’re building an army of loyal fans who will gladly promote your brand to their networks. Fostering these relationship building tactics sets a solid foundation for a long-term sustainable business.

Here are simple proven tools you can leverage to build customer loyalty and boost retention.

Inbound Marketing - Foxtail Marketing

HubSpot Tips and Tricks

Over the last few years, HubSpot has emerged as the leader in inbound marketing. Its powerful platform has allowed marketers, brands and companies around the world to optimize their marketing and dramatically improve their revenue. Inbound marketing has shown over and over to be more effective. In fact, content marketing returns three times more leads than outbound marketing per dollar spent. Even though outbound marketing is so much more effective, there are still a few HubSpot tips and tricks companies can use to truly optimize their experience.

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