Inbound Marketing is a little bit like courtship. The company makes a foray towards grabbing the eye of the consumer. The consumer responds by showing a little bit of interest. The company then tries to take things further by giving the consumer more information in another form. And the consumer shows a little more interest in buying what they’re selling.
This process continues until the consumer has actually bought what the company is selling. At which point, the company can decide whether to continue the courtship process and actually have a relationship with the consumer or to consider the process as finished and turn to someone else.