qualifying leads

Qualifying Leads for your Sales Team: A Marketer’s Approach

If you were to ask any B2B or B2C company what it is they would like to have more of, they would more likely than not tell you sales. Who wouldn’t right? More sales means more money, and who doesn’t want more money? But in order for most companies to get more sales, they first need more leads.

Many companies depend on a steady stream of leads for their sales team to try and close in order to build revenue. Unfortunately, sometimes this setup pits the marketing and sales teams against each other in terms of what leads are ready to pass on to the sales team to close and which ones aren’t. Where the marketing team may think a lead is ready to go over, the sales team may see it differently and not find that lead ready.

As I’ve helped many companies with their marketing strategies, a key component I’ve found is that the marketing and sales teams need to be in constant communication and work together so that the sales team is getting the best possible leads and can close them more easily.

How can this be done? Well here are just a few ways the marketing team can help ensure only the best qualified leads are being sent over.

Deploying Marketing Strategies at Each Stage of the Sales Funnel: Part 3

Welcome back for the final part of the Deploying Marketing Strategies at Each Stage of the Sales Funnel series. Now that you’ve mastered how you will effectively market to prospects at the top and middle of your sales funnel, now it’s time to learn what you can implement to help seal the deal and turn prospects into customers.

Deploying Marketing Strategies at Each Stage of the Sales Funnel: Part 2

 

Welcome back for Part 2 of the Deploying Marketing Strategies at Each Stage of the Sales Funnel series.

Now that you have a better understanding of different marketing strategies you can use for the top of the sales funnel, lets take a look at what you can use for those who move down to the middle.

Middle of Sales Funnel Strategies

The middle of the sales funnel is a whole different beast when it comes to marketing strategies and what you should use to get people wanting more. This is where you go from making people aware of who you are and what you do, to convincing them they need your service. Here are some strategies to consider:

Foxtail Marketing is a digital marketing firm that provides content marketing, digital marketing, and lead generation services for small and mid-market companies.

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