There’s a constant power struggle between marketing and public relations. Are they the same? Are they both necessary?
As a public relations graduate working in a marketing world, I can attest that no, they are not same and yes, they are both definitely necessary. I think that the best explanation for the two industries can be explained by their core definitions.
A 25-word definition of marketing from the American Marketing Association says marketing is “the activity, set of instructions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, and society at large.”