It seems that b2b marketing still has problems sometimes in nurturing singular relationships with customers. The thought that dealing with the bigger picture is more appropriate might be understandable when the most profit needs to be made quickly. But is that really the best approach to capturing customer loyalty? Some new ideas are emerging that may help b2b businesses think a little differently on how to market online, and especially in-between the times when a sale takes place.
Why should you focus on one customer at a time rather than trying to capture as many companies as possible? Some b2b businesses might be baffled by this when targeting individuals is typically a b2c approach. Regardless, when a b2b business nurtures a singular customer relationship, it taps into understanding that client a little better in knowing exactly what they need to solve a problem.