Cooking Up Customers: How Sales and Marketing Should be Working Together

How to Nurture Leads with BOTH Marketing and Sales

I hear this myth frequently about how sales and marketing departments are at odds with each other. I get a painted picture of the two going head-to-head in a bloody medieval battle. And just like in medieval times, there’s no real victor because everyone loses when the epidemic plague hits, in this case the plague of no leads and no customers.

But it is just a myth. In reality, sales and marketing generally know that each is part of the finished puzzle. The problem is that most organizations don’t know exactly how the sales and marketing pieces actually fit together.

Don’t Forget To Add a Call To Action in Your Digital Marketing Efforts

Many businesses forget to add an essential component to their digital marketing strategy. A call-to-action (CTA) button is much more than a typical website link. It’s the last link between potential clients and your business.

Here’s how a recent Business 2 Community article explains the purpose of CTA:

“A CTA is a button, image, or text link that encourages visitors to take an action after visiting your website. Usually that’s to sign up for a special report, attend a webinar, or purchase a product. The actual words you use here are very important. Lose the clever phrasing and in-jokes when creating your CTAs. Be clear, to the point, and use good action verbs. For example, Click Here or Sign Up Today.”

How to Increase Revenue Without Actually Selling

For some reason, many companies believe that marketing ends once a prospect becomes a customer.  However, this should never be the case.  If you think about it, marketing to potential customers is a series of actions that a company performs to gain the customers’ trust and show them the value of the company.  So, why on earth would you stop doing this after they’ve given you their business?

In fact, I would argue that marketing should increase in quality once the client is firmly in your camp.  The reason to do so is to create brand evangelists, or the clients that love your product so much they discuss it with everyone.  

Foxtail Marketing is a digital marketing firm that provides content marketing, digital marketing, and lead generation services for small and mid-market companies.

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