6 KPI Metrics That Actually Mean Something to Your Boss

LEADS! LEADS! LEADS! GET ME MORE LEADS!” – said every CEO ever.

To someone who’s only goal is to drive the company up and to the right, the amount of leads is likely the most important metric. Sorry to break it to you, but there are a lot more metrics that can be analyzed to assess the true success of a company.

Marketers are each aware of the 3 essential metrics that they should always be reporting on:

  1. Leads
  2. Sales Revenue
  3. Cost Per Acquisition

No one wants to be a part of a marketing campaign that is losing money for the company. Track the right marketing KPI’s, and you will be able to make confident adjustments to your strategies and budget allocations.

Without the right KPI’s, you may lead your company astray.

How to Increase Revenue Without Actually Selling

For some reason, many companies believe that marketing ends once a prospect becomes a customer.  However, this should never be the case.  If you think about it, marketing to potential customers is a series of actions that a company performs to gain the customers’ trust and show them the value of the company.  So, why on earth would you stop doing this after they’ve given you their business?

In fact, I would argue that marketing should increase in quality once the client is firmly in your camp.  The reason to do so is to create brand evangelists, or the clients that love your product so much they discuss it with everyone.  

Foxtail Marketing is a digital marketing firm that provides content marketing, digital marketing, and lead generation services for small and mid-market companies.

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