To someone who’s only goal is to drive the company up and to the right, the amount of leads is likely the most important metric. Sorry to break it to you, but there are a lot more metrics that can be analyzed to assess the true success of a company.
Marketers are each aware of the 3 essential metrics that they should always be reporting on:
- Sales Revenue
- Cost Per Acquisition
No one wants to be a part of a marketing campaign that is losing money for the company. Track the right marketing KPI’s, and you will be able to make confident adjustments to your strategies and budget allocations.