Why Transparency is Essential for Content Creation

There’s one element of content creation that can’t be skipped over, ignored, or substituted. You can post content often, use social media data and analytics, and interact with customers, but it won’t mean anything unless your content features this one quality.

We’re talking about transparency. If your social media followers don’t trust your content, it won’t be worth anything. And the only way to gain their trust is to convince them that you’re transparent in your marketing efforts. No transparency, no trust. It’s as simple as that.

Is Location-Based Content Marketing Your Best Marketing Plan in the Coming Year?

Content marketing has evolved to a point where the immediacy of the situation can make all the difference in capturing a fellow business customer or losing them to the competition. Not that regular B2B marketing techniques can’t still capture many customers, especially through the traditional methods of direct mail and social media interaction. Things are starting to change, though, toward capturing customers in the moment. While some of that can happen immediately by sending email alerts to subscribers about a sale you’re having the same day, location-based marketing seems to be gaining ground.

Cisco did a recent report on the growth of location-based content marketing recently. They noted how it’s already a $4.5 billion industry, with expected growth to more than double within the next few years. How does it work, though, in capturing other businesses that might be near your store?

Foxtail Marketing is a digital marketing firm that provides content marketing, digital marketing, and lead generation services for small and mid-market companies.


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