There’s one element of content creation that can’t be skipped over, ignored, or substituted. You can post content often, use social media data and analytics, and interact with customers, but it won’t mean anything unless your content features this one quality.
We’re talking about transparency. If your social media followers don’t trust your content, it won’t be worth anything. And the only way to gain their trust is to convince them that you’re transparent in your marketing efforts. No transparency, no trust. It’s as simple as that.