Deploying Marketing Strategies at Each Stage of the Sales Funnel: Part 3

Welcome back for the final part of the Deploying Marketing Strategies at Each Stage of the Sales Funnel series. Now that you’ve mastered how you will effectively market to prospects at the top and middle of your sales funnel, now it’s time to learn what you can implement to help seal the deal and turn prospects into customers.

Fall in Love with Content Creation

“Content creation.”

Even the term sounds a little boring. It makes the process sound about as enthralling as writing the ingredient labels for food packaging. It just sounds so, well, industrial. It feels as if you’re applying for a job on an assembly line.

Fortunately, there’s an antidote for the tedium. (And it’s not turning your articles into illustrated graphic novellas; though that is fun.) No, the antidote is something much simpler.

Fall in love.

Specifically, fall in love with asking amazing questions.

Even more specifically: fall in love with what might be called “tractor beam” questions — the kind of questions that, the moment your eyes scan across them, an invisible force as mighty as Darth Vader’s Death Star grabs you by the shirt collar, and a voice in your head says, “I must read this immediately or I will die.”

The goal here is to develop your question-asking skills until 1) you understand the difference between an average question and an amazing question and 2) you become emotionally invested in that pursuit.

This will add a powerful motivator to your content creation projects — whether you’re blogging, creating videos, memes, comic books, or sound bites.

Designing Marketing Content So Beautiful Your Clients Will Hang It On Their Wall

Children often say the most darling things like, “I love you mom” or “I love you dad.” It always warms your heart to hear this. Sometimes they will also say things that don’t make sense, but make you laugh like, “This baked potato is so delicious I want to marry it!” This usually has a way of putting everyone in a good mood. They also have a nack for being  brutally honest, especially when out in public. A specific moment comes to mind, thank goodness I was not the parent in this case. A little girl sees a lady behind her and starts screaming. Her mom asks her what’s wrong but she just keeps screaming. The little girl finally calms down and says in a loud voice, “that lady is so ugly mom, ah! I can’t stand looking at her!” How embarrassing for the parent, how humiliating for the lady.

My point being, if you want to attract potential customers to your website and entice them to view or buy your products/services, they need to be beautiful! Thereby avoiding the grocery store scenario mentioned above. Here are 3 basic elements that will ensure you are successful in bringing more traffic to your site, getting more likes on your articles, and leading more people to buy your product/service.

You’re Doing it Wrong: Marketing to Only Decision Makers

Targeting decision makers and C-Level executives has been a primary strategy for many B2B marketers in the past.The belief being, why target people who ultimately can’t make the purchasing decision? This question has it’s ground, but with the ever-changing world of marketing and business structure, it may be time for you to investigate other options.

Content Creation Tips to Attract Highly Targeted Business

Creating content is no easy task, especially with time constraints. Coming up with new ideas and generating top-quality content often don’t go hand-in-hand, as the increase in one leads to a decrease in the other. However, there is a way to keep the new ideas rolling, create awesome content, and then to make that content convert better than ever: Better Audience Targeting.

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Foxtail Marketing is a digital marketing firm that provides content marketing, digital marketing, and lead generation services for small and mid-market companies.


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