What separates the top companies from the average ones in terms of B2B marketing? There are several factors at play here, but we’ve noticed one play a particularly important role. In this blog we’ll talk about how you can manage your customer lifecycle.
Businesses that sit back and wait for customers aren’t playing the odds. There’s a short period of time when consumers are torn between two or more competitors. If your strategy is to just be patient, you’re going to lose.