B2B Marketing: Managing the Customer Lifecycle

What separates the top companies from the average ones in terms of B2B marketing? There are several factors at play here, but we’ve noticed one play a particularly important role. In this blog we’ll talk about how you can manage your customer lifecycle.

Businesses that sit back and wait for customers aren’t playing the odds. There’s a short period of time when consumers are torn between two or more competitors. If your strategy is to just be patient, you’re going to lose.

3 Big Reasons Every Business Needs Content Creation

You may have heard about the power of content creation from other professionals and now you are wondering what it could do for you. There are many benefits of integrating this form of communication into your marketing strategy. This post will discuss three big reasons why you need it.

Is Posting Content Frequently Really the Sign of Good Content Marketing?

There’s no question that posting frequently is a good characteristic of a content marketing campaign. The only problem comes when businesses post so frequently that the quality of their content starts to suffer.

Let’s say your business currently posts one blog a week. Now, you probably put a lot of thought into that blog, get it proofread, and maybe even edited. That content features original writing and one or two external links to reliable sources.

3 Unique Ways to Establish Thought Leadership

The internet is a massive web of noise. Standing out among millions of other people is hard. Plus, our attention spans are shrinking. We want things now. We have limited time to consume information. So becoming a thought leader can be hard. You have to provide incredible value and do it in ways that make it easy for an audience to consume and digest. We will discuss 3 techniques that you should use:

Write Consistently

Contribute to the conversation; build your credibility by writing about news, strategies, your perspective and trends. This writing will help build conversations around you as a professional. You should have a blog for this writing. But you should also write for other blogs with bigger audiences. Getting your writing out there to as many different publications as possible is the best way to get more reach.

Public Speaking or Live Events

Okay, so you’re saying to yourself, “I’m no writer.” If that’s the case, no worries. There are plenty of opportunities to build thought leadership through public speaking as an additional way to share your expertise. You can speak to people live at an online conference or local event, or via YouTube, Google+ Hangouts or on a TV segment. It’s the same approach. You’ll articulate your unique perspective on the industry, and leverage other online entities that already have an audience to put your face and voice in front of them.

Why You Need to Utilize Multi-Channel Online Marketing

In 2015, businesses are going to have to focus on multi-channel online marketing. This means creating cohesion in your marketing efforts on different platforms.

Online marketing isn’t synonymous with social media marketing. It also incorporates several other components, like email, pay-per-click advertising (PPC), and search engine optimization (SEO).

The best online marketing strategies will arrange these marketing practices so that they complement each other. SEO and social media marketing shouldn’t compete with each other; they should complement each other.

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Foxtail Marketing is a digital marketing firm that provides content marketing, digital marketing, and lead generation services for small and mid-market companies.


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