Why You Should Write Your Content Creation Plan Down

Many businesses talk about content creation verbally, but they never write anything down. While discussing content is a good way to brainstorm and come up with new ideas, it’s not enough to be considered a strategy.

To practice content marketing, you need to have a thorough strategy that entails a detailed content schedule. You should have a concrete idea of what you want to post and when you want to post it. 

Will Whitepapers Soon Lead All Other Categories in B2B Marketing?

B2B marketing is still a work in progress for the reasons that marketing to another business is a much different process than dealing with consumers. Businesses that buy from other businesses need to have concrete information about products they’re going to buy so they know its quality, the price, and how reliable the company providing them is. And dealing with another business is sometimes done in an overly formal way than truly nurturing a relationship.

Content Marketing During the Holidays

Content marketing is always an important focus during the holidays when many businesses make their most money. And your own B2B business is probably doing the same thing this month, even for the week after Christmas to take advantage of those seeking more online sales. But if you’re setting up marketing content for other businesses to access on a PC, you might not be reaching as many people as you think you are.

Why Upcycling Content is Essential for B2B Marketing

Upcycling content is an essential practice in B2B marketing. To get the most out of your content, you need to give it as much visibility as possible. The only way to do this is to post it on multiple platforms. As you move your content around, rearrange it so that it appeals to different types of consumers.

A recent Entrepreneur article explains the process of upcycling content. Here’s an example of how businesses can reuse their content, taken from the article:

How Specific and Creative Should You Be with Titles for Onsite Blogging?

Onsite blogging can still be a challenge when you need to come up with a catchy title. Some people have natural affinity for creating interesting titles, though many have trouble. The basic problem is that far too many who create titles go too generic, which is going to be a big problem in getting something found on search engines.

This isn’t to say coming up with a unique title is going to be a breeze. You need a complete understanding of how you’ll attract the most readers. And much of that starts with being specific and a little bit more creative rather than so general.

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