Why You Should Document your Content Marketing Strategy

How important is it to document your content marketing strategy? Probably more than you think.

When businesses document their strategy, they commit to it and have certain goals that they want to reach. Documented marketing strategies provide clear guidelines to follow.

This makes a difference when it comes to the actual implementation of the strategy. According to a recent Marketing Profs article, businesses that document their content marketing strategy are much more likely to be successful: