Brainstorming is a term I first heard in elementary school. I’ve always thought it was such a great visual- a cloud full of ideas in your head with occasional flashes of brilliant lightning. Even to this day, when I get a great idea, it feels like a bolt of lightning, a flash of genius that has the potential to spark other ideas.
But even with such evocative imagery, brainstorming can be one of the most difficult, time consuming, and rewarding parts of content marketing. Sometimes the ideas seem to come on like a summer storm – they come out of nowhere and light up your mind with flash after flash. But it seems that more often than not, brainstorming sessions end with a mere drizzle of effective, but not brilliant ideas. By utilizing these tips you can easily get lightning to strike, making content creation easier and more enjoyable.