7 Ways to Make Lightning Strike When Brainstorming

Brainstorming is a term I first heard  in elementary school. I’ve always thought it was such a great visual-  a cloud full of ideas in your head with occasional flashes of brilliant lightning. Even to this day, when I get a great idea, it feels like a bolt of lightning, a flash of genius that has the potential to spark other ideas.

But even with such evocative imagery, brainstorming can be one of the most difficult, time consuming, and rewarding parts of content marketing. Sometimes the ideas seem to come on like a summer storm – they come out of nowhere and light up your mind with flash after flash. But it seems that more often than not, brainstorming sessions end with a mere drizzle of effective, but not brilliant ideas. By utilizing these tips  you can easily get lightning to strike, making content creation easier and more enjoyable.

Somebody’s Watching Me: Blog Stalking for Success

Confession session: I’m an obsessive blog stalker. I check up on my favorite blogs daily and follow my favorite bloggers on Instagram, Twitter, Facebook and Snapchat. Think I’m totally creepy? In my defense, bloggers choose to post content multiple times a day and on multiple platforms. And guess what? The ones who do are raking in the cash.

Bloggers have been quitting their “real” jobs and have started blogging full-time. I was initially shocked (and a little jealous) when I saw this and would constantly wonder, how? What I’ve come to realize is that across all blogging niches (business, fashion, cooking, mommy, fitness, budget), bloggers who are diligent in branding themselves are the most successful.

Promotional Strategy in 2015 Using Google Trends: What You Should Know

What Promotional Strategy Should You Be Using?

According to Larry Page the mission for Google Search is to design the perfect search engine which “understands exactly what you mean and gives you back exactly what you want.” Whether it’s a website, image, video, or even an android app, Google Search is primarily used as a catalyst to obtain the best possible resources quickly. In fact, close to 500 billion NEW unique queries have been inserted and tracked in Google’s search engine since 2003. All of which have been used to refine their search engine and bring a more seamless and less cluttered experience to the web.

When Google Trends and Google Insights merged in 2012 it provided an inside perspective on search terms and search volume for every region and category within Google’s reach. Using this data, anyone with a computer and an internet connection can research promotional strategy, topics, people and keywords that are in demand on the world’s most popular search engine. Online marketers can leverage this information further by investigating their own niches and product offerings to better understand their customer needs and markets. Our team did just this, and set out to analyze the best promotional strategy for online marketing in 2015 . Our goal was to use Google Trends to identify the most effective and modern digital trends, and find where b2b businesses should be investing their time, money, and resources. Here’s what we found:

Content Marketing: 3 Ways to Repurpose Content

Finding ways to repurpose content is one of the most important aspects of content marketing. You can get more value out of your blogs and articles if you learn how to repurpose them.

There’s no set of rules that tell you exactly how you should repurpose content, so you’ll need to get a little creative. According to a recent Forbes article, you can chop up your content and post segments incrementally:

“Unless you have a massive team of content creators, it’s difficult to produce tons of material on a daily basis. In order to maximize the value of the content you do publish, find ways to repurpose it for continued use. For example, you can pull key points from an article and tweet them throughout the week; or you could use a long blog post as a launching point for an entire blog series.”

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Foxtail Marketing is a digital marketing firm that provides content marketing, digital marketing, and lead generation services for small and mid-market companies.


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