Online Marketing to Target Millennials

Ask any millennial if they remember what life was like before Twitter, Facebook, YouTube, and Instagram and they probably will struggle to tell you. Indeed, social media, blogging, and digital content consumption have become second nature amongst the population as a whole, but perhaps most markedly, within the millennial population.

How The Rules of Writing Apply to Content Marketing

The emergence of content marketing as a key strategy to gaining online presence and traction has brought marketing back to the basics. The way to attract new customers to your website is to write great content and address it to your target audience.

There’s no secret regarding the process of writing content. The same rules of writing that guided 20th century authors also apply to content marketers. If you’re having difficulties coming up with great content, then consider George Orwell’s six rules of writing:

Is Posting Content Frequently Really the Sign of Good Content Marketing?

There’s no question that posting frequently is a good characteristic of a content marketing campaign. The only problem comes when businesses post so frequently that the quality of their content starts to suffer.

Let’s say your business currently posts one blog a week. Now, you probably put a lot of thought into that blog, get it proofread, and maybe even edited. That content features original writing and one or two external links to reliable sources.

3 Unique Ways to Establish Thought Leadership

The internet is a massive web of noise. Standing out among millions of other people is hard. Plus, our attention spans are shrinking. We want things now. We have limited time to consume information. So becoming a thought leader can be hard. You have to provide incredible value and do it in ways that make it easy for an audience to consume and digest. We will discuss 3 techniques that you should use:

Write Consistently

Contribute to the conversation; build your credibility by writing about news, strategies, your perspective and trends. This writing will help build conversations around you as a professional. You should have a blog for this writing. But you should also write for other blogs with bigger audiences. Getting your writing out there to as many different publications as possible is the best way to get more reach.

Public Speaking or Live Events

Okay, so you’re saying to yourself, “I’m no writer.” If that’s the case, no worries. There are plenty of opportunities to build thought leadership through public speaking as an additional way to share your expertise. You can speak to people live at an online conference or local event, or via YouTube, Google+ Hangouts or on a TV segment. It’s the same approach. You’ll articulate your unique perspective on the industry, and leverage other online entities that already have an audience to put your face and voice in front of them.

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Foxtail Marketing is a digital marketing firm that provides content marketing, digital marketing, and lead generation services for small and mid-market companies.


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