Don’t Forget To Add a Call To Action in Your Digital Marketing Efforts

Many businesses forget to add an essential component to their digital marketing strategy. A call-to-action (CTA) button is much more than a typical website link. It’s the last link between potential clients and your business.

Here’s how a recent Business 2 Community article explains the purpose of CTA:

“A CTA is a button, image, or text link that encourages visitors to take an action after visiting your website. Usually that’s to sign up for a special report, attend a webinar, or purchase a product. The actual words you use here are very important. Lose the clever phrasing and in-jokes when creating your CTAs. Be clear, to the point, and use good action verbs. For example, Click Here or Sign Up Today.”

Is Your Facebook Marketing Effective?

 

Facebook is the most controversial platform of digital marketing. For years, marketers have been debating whether it’s an effective marketing platform. In 2014, there remains no clear consensus regarding the site’s marketing potential.

A recent survey conducted by Social Media Examiner asked marketers if they agree with the statement: “My Facebook marketing is effective.” The results are as follows:

Is Location-Based Content Marketing Your Best Marketing Plan in the Coming Year?

Content marketing has evolved to a point where the immediacy of the situation can make all the difference in capturing a fellow business customer or losing them to the competition. Not that regular B2B marketing techniques can’t still capture many customers, especially through the traditional methods of direct mail and social media interaction. Things are starting to change, though, toward capturing customers in the moment. While some of that can happen immediately by sending email alerts to subscribers about a sale you’re having the same day, location-based marketing seems to be gaining ground.

Cisco did a recent report on the growth of location-based content marketing recently. They noted how it’s already a $4.5 billion industry, with expected growth to more than double within the next few years. How does it work, though, in capturing other businesses that might be near your store?

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Foxtail Marketing is a digital marketing firm that provides content marketing, digital marketing, and lead generation services for small and mid-market companies.

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