When I first read about the concept of creating a persona, it was targeted toward creating a design persona. I thought it was an interesting idea, but ultimately not that useful for me. Then I had to create a design persona as a part of a project to fix a process. Once I started doing research, I was utterly surprised by the responses I got from users. I thought I knew my users and what they thought and wanted. Turns out, the form (and by extension, the process) that I thought was so terrible, they thought was fine. They didn’t have nearly as many problems or grievances with the process as I did, or as I thought they would.
Foxtail Marketing is a digital marketing firm that provides content marketing, digital marketing, and lead generation services for small and mid-market companies.