Human-to-Human Marketing: Tapping into the Human Experience with Personalization and Emotion

If you’ve heard of human-to-human marketing in the last year, perhaps you instantly equated it to the standard forms of marketing used for years. In the realm of B2C marketing, your tangential understanding of human-to-human marketing perhaps related it to bringing a better sense of customer service. For B2B marketing, maybe you equated the concept to increasing more personal contact with businesses.

While human-to-human marketing does incorporate some of those aspects, it goes far beyond basic concepts. With those who work in marketing finally understanding that connections with consumers is becoming more personal, it requires companies acting like human beings.

As a Hubspot blog pointed out late this last year, far too many businesses and companies still look like they’re being run by robots. Try as they might in bringing a more personalized feel to their business, it sometimes doesn’t feel right to the consumer without a little more to tap into human emotion.

Content Marketing: 3 Ways to Repurpose Content

Finding ways to repurpose content is one of the most important aspects of content marketing. You can get more value out of your blogs and articles if you learn how to repurpose them.

There’s no set of rules that tell you exactly how you should repurpose content, so you’ll need to get a little creative. According to a recent Forbes article, you can chop up your content and post segments incrementally:

“Unless you have a massive team of content creators, it’s difficult to produce tons of material on a daily basis. In order to maximize the value of the content you do publish, find ways to repurpose it for continued use. For example, you can pull key points from an article and tweet them throughout the week; or you could use a long blog post as a launching point for an entire blog series.”

Content Marketing Without the Clutter

A cornerstone of your marketing strategy should be focused on content creation. The goal of your content creation should not be to flood your advertising channels with superfluous and unnecessary information. Catch the attention of your target market, keep the messaging short, and make it stick.

3 Big Reasons Every Business Needs Content Creation

You may have heard about the power of content creation from other professionals and now you are wondering what it could do for you. There are many benefits of integrating this form of communication into your marketing strategy. This post will discuss three big reasons why you need it.

3 Tips to Take Your Content Creation to Another Level

One of the best ways to grow your community and attract new clients is by creating valuable content that spreads both your vision and your message. The biggest challenge is creating consistent content that is worthwhile. It can be overwhelming to decide where to begin and can often leave you feeling like a deer in the headlights—you end up spending all of your time racking your brain for ideas and topics to discuss. Let’s discuss three frameworks to make the content creation process enjoyable and most importantly, more effective.

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Foxtail Marketing is a digital marketing firm that provides content marketing, digital marketing, and lead generation services for small and mid-market companies.


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