This is a hot topic right now in the world of digital marketing, but most companies still have no idea about what it can do for them.
Marketing automation is the process of streamlining certain processes such as lead generation, email marketing, social media management, lead nurturing, and segmentation. Please don’t think it is limited to just these processes, I just named a few.
Best of all, it can be used for business of all types, whether you find yourself in the B2B or B2C industries. Did you know that 79% of top-performing companies have been using marketing automation for more than 2 years?