4 Misconceptions about Customer Journey Mapping

Marie Antoinette said “let them eat cake.”

Computers running Mac OS X are invulnerable to malware.

Cracking one’s knuckles leads to osteoporosis.

Bears beat Battlestar Galactica.

These are common notions that are pervasive in society. You’ve probably heard them at one point or another. However, if you continue to believe them even now, you are wrong. They are actually some of the most common misconceptions that people believe about history, computers, human anatomy, and television.

There are numerous misconceptions about digital marketing. While this post is not intended to be a treatise on them all, it’s important that you familiarize yourself with four of the most common misconceptions about customer journey mapping, something more and more marketers are engaged in.