Onsite Blogging: The Key to Providing Your Site with Fresh Content

Blogging is beneficial for multiple reasons:  improving your website’s authority within your industry, providing answers to your visitor’s questions, and giving tips that help your visitors in various ways.

If you currently have a fairly static website, aside from the blogging that you do, you should prioritize onsite blogging because it will help you enjoy the numerous benefits of content consistently being added.

Onsite Blogging: Creating Content at the Right Times to Capture Your Customers

Onsite blogging continues to do wonders to help many B2B companies get found. Managing your site’s blog can be a lot of work, though, and figuring out how often you should create content on your site is vital to your blog strategy. Whether writing short articles, posting videos, or sharing other compelling media, a sense of balance is important. You want to create enough content to keep people engaged, but not so much that it annoys current or prospective clients.

An important aspect of a posting strategy is knowing when to post to reach the most people. Posting at the wrong time can lead to fewer page views which in turn affects how well search engines find you.

The answer to the question of when to post lies in the profile of your target customer. You want to make sure that your content is being shared in the same places and the same times that your customers are available to be reached.

Finding Out When Your Business Customers Are Online

Using an analytics tools on your website will allow you to determine what the peak hours or days are for visitors. You can also send surveys out to your consistent customers on your email list so you’ll know when they prefer reading new content, or get an idea of when they’re generally searching for your products.

Foxtail Marketing is a digital marketing firm that provides content marketing, digital marketing, and lead generation services for small and mid-market companies.

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