How Much Does Content marketing Cost

5 Unexpected Ways PPC and SEO Shape Marketing

It’s no secret that pay-per-click advertising relies on search engine optimization. Most PPC advertising goes through Google AdWords, which means you need to cater to Google’s search engine algorithm to get your ads seen by the right people. PPC marketing and SEO go hand-in-hand and focusing on both can make your campaign great. Here are just some of the ways your PPC marketing campaign is influenced by your website’s SEO.

Facebook Ads 101: Getting Started with Facebook Advertising

A Facebook ad is an amazing tool for social media marketers. Not only does it have the power to increase sales, but it can bring new customers into the business.

These types of ads are also extremely cost-effective when compared to traditional advertising. Very little time and money needs to be spent to create one.

As simple as these ads are, there are still certain things that can make them more powerful. Discovering the proper way to create a Facebook ad is something that can help marketers avoid mistakes.

Before getting started with Facebook advertising, it is always best to learn as much as you can about the process. Here are some things you should keep in mind when you are creating your Facebook ad.

Digital Marketing: What You Need To Know About Pay-Per-Click

Small business owners who want to harness the power of the Internet need to know about pay per click advertising. In this post, we will share the basics with you.

At its most elemental, pay per click refers to a form of advertisement in which the company advertising itself pays the website where the ad is displayed for each time the ad is clicked, and only for times the ad is clicked. There is no flat fee; an ad that generates many clicks will cost more than an ad that viewers don’t click on. Formula-wise, the most fundamental calculation goes thusly: Pay per click ($) = Advertising cost ($) ÷ Ads clicked (#)

Are all Adwords clicks from real customers?

This is probably the question we get asked the most from our PPC clients.  Yes, there is click fraud.  In fact, in certain industries, click fraud can make up a large portion of click traffic.  So, how do you detect and fight against it?

The first part is detecting the click fraud.  There are several third party softwares that can help such as improvely.com and adwatcher.com.  However, these do cost money.  The goal is to find a balance where you are saving more money than you are spending in order to detect the fraud.  I’ve also seen many clients monitor every visitor to their site in order to identify the clickfraud.  This is a time consuming and mind numbing process that will drive you nuts.  A lot of times a high bounce rate or low time-on-site isn’t necessarily click fraud.  It could be poor landing page quality or server load time.

Foxtail Marketing is a digital marketing firm that provides content marketing, digital marketing, and lead generation services for small and mid-market companies.

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