Applying Agile Project Methodology for Client Success
Operating in the Chaos:
Marketing is chaos. It’s literally living in a day-to-day world that is equivalent to that of a crazed hipster who spontaneously jetted to Spain to run with the bulls. Said hipster also made this decision after they had sustained their entire life on a diet of gummy bears and diet coke. Bulls constantly are running at marketers, and they aren’t always prepared for the ever-changing scope of the industry.
Even if we pretend traditional marketing doesn’t exist, the wide variety of digital mediums, platforms, deliverables, projects, designs, etc., etc., is enough to make it entirely too easy to miss a step, or make a simple mistake that derails an entire campaign.
Communication in marketing is one of the most important pieces to ensuring campaigns run smoothly. Internal & external communication are absolutely crucial. Running an agile and transparent campaign with all parties drastically improves results for marketers.