The Missing Link – Analyzing Qualitative Data

Its well past midnight and the only light visible is the gentle glow of your computer screen. The only sounds, the clicks and taps of your keyboard and mouse. This is the third consecutive night you’ve worked into the darkness trying to solve the puzzle. Your eyes dried by the computer screen as you study the analytics, the content, and the strategy. You feel like giving up, but that isn’t an option.  After all, you have an important job to do…You’re responsible for the digital marketing strategy for your company.