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5 Remarketing Hacks No One Seems To Be Talking About

Lets begin with a simple question… How would you describe your current remarketing efforts?

For those of you who have never heard the term “remarketing”, I like to describe it as the technique of consistently staying on the mind of your audience. Remarketing allows advertisers to continue to reach out to traffic that has either visited their website or one of their landing pages. This technique can be applied to any section of the sales funnel.

Now that you have some context, let’s dive deeper into some remarketing hacks no one is really talking about yet.

The Dirty Secret of Content Marketing: There’s No “Instant Gratification” Button

If you’ve been chipping away at content marketing for a while now, this “dirty secret” of content marketing won’t be a revelation, but acknowledging it will be a comfort: there is no such thing as instant gratification on content marketing.

That’s good and bad news. The bad news first: there is no flashing red secret button that, when pressed, instantly showers you with riches within 24 hours. The good news is that, even though content marketing is more of a marathon than a sprint, that means you have plenty of second chances to course correct when you’re doing something wrong.

It also means that when it does eventually pay off, it could pay off in a big way.

Now, I don’t want this to be an article that reads, “You won’t see results for 6 months to a year.” That’s also a pile of horse plop in my opinion. In fact, most of our clients see leads and targeted traffic coming in within the first 30 to 60 days of the campaign. But rather, this article is to illustrate that while the returns can be seen quickly, the true payoff really comes when you stick to your guns for a long-term campaign.

How to Effectively Nurture your Customers Through the Sales Funnel

The process of turning a new prospect into a sale is no easy task. Sure, some new customers come easier than others, but it takes time and strategic planning to move prospects down the sales funnel. Not to mention that getting them there in the first place also takes a great deal of effort.

In order to effectively nurture prospects through the funnel, first take a step back and look at the big picture. Look at each level of the funnel and determine what channels work best to attract people there, and then develop and execute a strategy to move them through.

Jedi Mind Control? No, It’s Remarketing

 

A long time ago in a galaxy far far away…

A marketing master would use his Jedi mind tricks to increase his company’s leads and drive his conversion rates through the roof. He used his Jedi mastery to consistently push images into the minds of his potential customers explaining why his software or services were worth their time and money.

If only it were that easy…

In a galaxy that isn’t far away (our galaxy) we may not have incredible abilities or super powers that allow us to bend anything to our will. However, we do have marketing methods that can increase your lead generation and improve your ROI. Through several platforms you can “force push” your remarketing efforts to your potential customers in several ways. Here are a few simple tips and tricks of remarketing that covers platforms for remarketing, do’s and don’ts, and ad design.

Foxtail Marketing is a digital marketing firm that provides content marketing, digital marketing, and lead generation services for small and mid-market companies.

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