Deploying Marketing Strategies at Each Stage of the Sales Funnel: Part 3

Welcome back for the final part of the Deploying Marketing Strategies at Each Stage of the Sales Funnel series. Now that you’ve mastered how you will effectively market to prospects at the top and middle of your sales funnel, now it’s time to learn what you can implement to help seal the deal and turn prospects into customers.

Deploying Marketing Strategies at Each Stage of the Sales Funnel: Part 2

 

Welcome back for Part 2 of the Deploying Marketing Strategies at Each Stage of the Sales Funnel series.

Now that you have a better understanding of different marketing strategies you can use for the top of the sales funnel, lets take a look at what you can use for those who move down to the middle.

Middle of Sales Funnel Strategies

The middle of the sales funnel is a whole different beast when it comes to marketing strategies and what you should use to get people wanting more. This is where you go from making people aware of who you are and what you do, to convincing them they need your service. Here are some strategies to consider:

Deploying Marketing Strategies for Each Stage of the Sales Funnel: (Part 1)

The sales funnel is a business term that has been around years. For many, it’s a way to help understand where a prospect is on their journey to becoming a customer. Are they new prospects? (top of funnel) Have they been there for a bit and are engaging with the company? (middle of funnel) Or are they ready to buy and talking with sales? (bottom of funnel)

The only problem with that last part is that this is where a lot of people stop when looking at the sales funnel. They simply use it to gauge where a prospect is, but don’t then use that information to steer their marketing strategies and efforts for those in each stage of the funnel.

How to Effectively Nurture your Customers Through the Sales Funnel

The process of turning a new prospect into a sale is no easy task. Sure, some new customers come easier than others, but it takes time and strategic planning to move prospects down the sales funnel. Not to mention that getting them there in the first place also takes a great deal of effort.

In order to effectively nurture prospects through the funnel, first take a step back and look at the big picture. Look at each level of the funnel and determine what channels work best to attract people there, and then develop and execute a strategy to move them through.

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