Anyone familiar with the SEO industry knows how crucial targeting the right keywords is. I would argue that keyword research is one of the most universally important parts to any SEO campaign. According to Moz, “Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the right keywords can make or break your website.” This begs the question – How does one choose good keywords? Keyword research can be a difficult process, but fortunately there are several tools specifically created to make this process easier and more effective such as Moz, SEMrush, Google AdWords, Keywordtool.io, and more.
All too often, people view finding a good keyword solely as identifying a search term that has a good amount of monthly searches. For those who take it a step further, they take into consideration how many results google has for that search term as a way to feel out how many web pages are trying to rank for that keyword. This process is infinitely better than looking at search traffic alone, but it fails fundamentally in the fact that it doesn’t identify what kind of web pages are ranking. This is where something called Keyword Difficulty comes into play.
People are starting to change the way they think about online marketing. The rise in social media and mobile use has advertisers wanting to focus entirely on user experience and content marketing. While advertising on social media and mobile platforms is still important, you shouldn’t entirely abandon SEO just yet. Here are just some of the reasons why ignoring SEO might destroy your website in 2016.
It’s no secret that pay-per-click advertising relies on search engine optimization. Most PPC advertising goes through Google AdWords, which means you need to cater to Google’s search engine algorithm to get your ads seen by the right people. PPC marketing and SEO go hand-in-hand and focusing on both can make your campaign great. Here are just some of the ways your PPC marketing campaign is influenced by your website’s SEO.
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