Improve your Keyword Research by Using a Keyword Difficulty Score

samuel mecham

 

Anyone familiar with the SEO industry knows how crucial targeting the right keywords is. I would argue that keyword research is one of the most universally important parts to any SEO campaign. According to Moz, “Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the right keywords can make or break your website.” This begs the question – How does one choose good keywords? Keyword research can be a difficult process, but fortunately there are several tools specifically created to make this process easier and more effective such as Moz, SEMrush, Google AdWords, Keywordtool.io, and more.


All too often, people view finding a good keyword solely as identifying a search term that has a good amount of monthly searches. For those who take it a step further, they take into consideration how many results google has for that search term as a way to feel out how many web pages are trying to rank for that keyword. This process is infinitely better than looking at search traffic alone, but it fails fundamentally in the fact that it doesn’t identify what kind of web pages are ranking. This is where something called Keyword Difficulty comes into play.


What is This “Keyword Difficulty”?

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Study: Physicians and Dentists Lagging Behind In Digital Marketing

Everyone knows that social media is an important part of doing business. However, up until recently, there were some industries that believed they were relatively insulated from the need to use social media. Two groups in particular were dentists and physicians. Both groups relied on other means of marketing in order to grow patient numbers, but as consumer habits have evolved, so to has the marketing need for both of these professionals.

Foxtail Marketing recently ran a series of surveys to over 500 dentists and doctors and discovered some interesting trends with their digital marketing. The results are discussed below.

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