marker04 SEO

SEO’s Evolution


SEO isn’t dying.  I’ve read dozens of articles over the last few months declaring that SEO and Link Building are now dead or dying.  But the truth is, it’s simply evolving.  And this is a good thing.  In my opinion, SEO’s have become a lazy breed.  We found the equation to get sites ranking, then we exploited that equation.  Having come from a traditional marketing background, I can tell you that there is no equation to true marketing.  So, SEO isn’t just evolving, it’s forcing the practitioners to evolve with it.

Expert SEO tip of the day


SEO isn’t all about witchcraft and sacrifices to the Google gods.  Every once in a while, it’s just good, honest, hard work.  And one of the best tools to accomplish this hard work is Haro, or Help a Reporter Out.

3 simple tips for optimizing your website for SEO

SEO is going to be a fun ride in 2014. Last year brought us two major penguin crawls that shook the search engine landscape like an earthquake. It also introduced us to Hummingbird, an entirely new engine for Google. But your SEO optimization doesn’t have to fluctuate with each passing update.

What is Custom Content Marketing?


Custom content marketing is the new buzzword in SEO.  Google has increased the viability of content so much so, that if you don’t have a custom content strategy, you will be left in the dust.  But what is custom content?  In short, custom content is real company content.  It’s you, as the business owner, sharing your expertise with your customers.  This can be through infographics, videos, articles, and blog posts.

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