B2B Guide to Social Media

The B2B Guide to Social Media Advertising Part 3 – Imagery

There are four things to focus on when it comes to implementing good imagery into your social media advertising campaigns. Those include an image, ad copy, the call-to-action and the value proposition. With these four things, you want to help your target audience see the value of the product or service you are promoting. You want them to imagine themselves with that product or service in their life. Not only that though, you want them to see how that product or service will give them what they are looking for. If they can’t see this, then they wont be interested.

The B2B Guide to Social Media Advertising Part 2 – Targeting


Nearly 2.1 billion people have social media accounts across the globe. Of that number, 1.6 billon have active mobile social accounts. These large figures are the main reason why social media advertising revenue is estimated to reach $8.4 billion this year.

The fact that there are billions of social media users out there is the very reason why platforms such as Facebook, LinkedIn and Twitter have established specific targeting options within their advertising managers. There are different ways to target depending on what type of campaign you are running but in this post including focusing on just couple thousand specific people , we’ll specifically talk about campaigns that offer specific pieces of content within the B2B space.

Effective targeting is exactly how campaigns optimize spend and increase conversion rates.

When creating a custom audience or manually inputting targeting options into any given social platform, you should already have the answers to these three questions about your target market:

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