The B2B Guide to Social Media Advertising – Part 1

In this introductory blog to a series of blog posts centered on social media advertising in the B2B marketing world, we’ll start off by briefly discussing the best practices for social media advertising. Here are a few stats to ponder when considering social media as a marketing tool. These should help illustrate the excitement behind it all.

– Social media use in the U.S. has increased by 356% since 2006.

– At the end of last year, 70% of marketers claimed they were going to spend more on social media ads.

– 65% of B2B company respondents to a recent Hubspot study reported successful acquisitions of new customers through LinkedIn.

Social media advertising is quickly becoming a game changer. There are those who are doing it right and those who are not. The following best practices are designed to lay the groundwork for what social media advertising is all about.