Make no mistake: Instagram advertising can be a powerful social media marketing tool, particularly if you are looking to reach young adults. The network now boasts more than 300 million monthly active users, and has become the preferred social media network of teenagers across the U.S.
Add to that the fact that because Instagram only recently announced the ability to advertise, the environment is relatively noise-free.
Increasingly, digital marketing is becoming a placement battlefield in which countless brands battle for position to advertise to the world’s most desirable audiences. On Instagram, you can still place your ads effectively without worrying about your competitors doing the same.
And yet, as with any other type of digital marketing, plenty of variables will influence whether your ads are successful. And perhaps the most important of these variables is the type of ad you choose to promote your business. Which type is right for you? Keep reading to find out.