Doctors and Social Media - Foxtail Marketing

Study: Physicians and Dentists Lagging Behind In Digital Marketing

Everyone knows that social media is an important part of doing business. However, up until recently, there were some industries that believed they were relatively insulated from the need to use social media. Two groups in particular were dentists and physicians. Both groups relied on other means of marketing in order to grow patient numbers, but as consumer habits have evolved, so to has the marketing need for both of these professionals.

Foxtail Marketing recently ran a series of surveys to over 500 dentists and doctors and discovered some interesting trends with their digital marketing. The results are discussed below.

Dental Practice Marketing - Foxtail Marketing

6 Tips for Marketing Your Dental Practice

Word of mouth is great, but let’s face it: when it comes right down to it, bringing people into your dental practice requires serious marketing effort. Dental practice marketing relies on a number of strategies. You want to bring in local traffic that is interested in exactly what your practice offers. Thanks to the internet, your marketing strategy may look vastly different than it did just a few years ago as you take advantage of search engines, organize your social media accounts, and turn your webpage into a functional marketing tool that will enable people to find your practice.

Social Media Marketing - Foxtail Marketing

Social Media Marketing Tricks for Increasing Conversion on Facebook

Since Facebook affords you a bit more room to appeal to consumers than places like Twitter, it’s an effective place to perfect your conversion game. Facebook is also an effective way to garner viewers and this to begin with, so once you build up enough of a following, you can really narrow down what you might do better in terms of conversion in order to drive up sales. Here are a few ways you can improve your social media marketing conversion rate when doing social media advertising on Facebook. These will also work if you’re doing straight up advertising.

Instagram Ads - Foxtail Marketing

The 3 Types of Instagram Advertising and Which One is Right For You

Make no mistake: Instagram advertising can be a powerful social media marketing tool, particularly if you are looking to reach young adults. The network now boasts more than 300 million monthly active users, and has become the preferred social media network of teenagers across the U.S.

Add to that the fact that because Instagram only recently announced the ability to advertise, the environment is relatively noise-free.

Increasingly, digital marketing is becoming a placement battlefield in which countless brands battle for position to advertise to the world’s most desirable audiences. On Instagram, you can still place your ads effectively without worrying about your competitors doing the same.

And yet, as with any other type of digital marketing, plenty of variables will influence whether your ads are successful. And perhaps the most important of these variables is the type of ad you choose to promote your business. Which type is right for you? Keep reading to find out.

Social Media Marketing Tricks to bring you into this Century

Social media marketing can definitely be a frustrating beast to attempt to tackle. But, as many businesses are learning, it is definitely worth the trouble put into the process. Social media, as we know it today, first got its start way back in 1994. Along the way, it has changed greatly and evolved into something grand and mysterious.

Before reaching the point we are at today, many others took on the task of paving the road for us. It was through their hard work and dedication that social media marketing was built, methods were developed and tricks discovered. But, no matter how much work they put into the process, we are still pushing forward, striving for even more and better tricks to take us into the future.

With a new year upon us, now is the best time to begin developing your own tricks for the coming year. With them, you will be able to know that you are doing everything you can do to stay ahead of your competition and make your social media marketing for 2016 the best yet. Here are a couple of things to get you started.

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Foxtail Marketing is a digital marketing firm that provides content marketing, digital marketing, and lead generation services for small and mid-market companies.

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