Why Brand Experience Creation is the New King of Marketing

If you find yourself on the receiving end of another “content is king” pitch from a marketer, disengage.

And run.

King Content has long been vanquished and a new king has risen from the ashes. Don’t be a fool by following the old adage. The new king of effective, results driven, customer centric marketing, that produces an ROI is – Brand Experience Development.

100 Essential Articles for Content Marketing

Content marketing is a vibrant and rapidly-evolving industry. While there is no shortage of blog posts and articles written about the topic, not all are worthwhile.

Fortunately, we’ve collected a list of 100 of the best content marketing articles, from many of the leading voices in the industry. Let us know if we missed any in the comments below!

GMB Case Study - Foxtail Marketing

CASE STUDY: How to Jump Your Competitors in the Map Pack

Before I dive into the case study, let’s make sure everyone knows what Google My Business and Google Map Pack are and why they are so important. Google My Business allows you to create an account for your business that will tell Google certain aspects of your business like location, hours of operation, what you’re about, etc.

Google My Business puts your business info on Search, Maps, and Google+ so that customers can find you, no matter what device they’re using.

Google Map Pack is the map that shows up towards the top of the page when one searches for something that is location based. I.E. I Googled “restaurants near me” and took a screenshot of the Map Pack. The area highlighted below in red shows you what the Map Pack is.

So why are local listings in the map pack so important? Gregg Stewart, from Search Engine Watch wrote an article that shows local listings are the most relevant and trusted by consumers. These aren’t ads, you don’t have to pay to get to this position, you just need to convince Google that you deserve to be listed on the Map Pack, and at the top. If you’re new to using Google My Business and Google Map Pack read more about how and why to get listed on Google My Business.

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Foxtail Marketing is a digital marketing firm that provides content marketing, digital marketing, and lead generation services for small and mid-market companies.


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