Social Media Marketing - Foxtail Marketing

Social Media Marketing Tricks for Increasing Conversion on Facebook

Since Facebook affords you a bit more room to appeal to consumers than places like Twitter, it’s an effective place to perfect your conversion game. Facebook is also an effective way to garner viewers and this to begin with, so once you build up enough of a following, you can really narrow down what you might do better in terms of conversion in order to drive up sales. Here are a few ways you can improve your social media marketing conversion rate when doing social media advertising on Facebook. These will also work if you’re doing straight up advertising.

Context Revolution

The Context Revolution

Like a good French revolution, King Content has lost his head. Standing as the executioner and new de facto leader is Context, the young pragmatist tired of poor results. No longer is it enough to provide amazing content. If you’re not providing the right context then you’ll come belly up. Your conversion rates will be in one of those trash compactors in Star Wars, hopelessly trying to escape without Luke or Leia around to assist you because they left because your content wasn’t relevant to them.
Over the years, I’ve learned three secrets to creating perfect context for your market. Now, this isn’t an expansive list, but it will show you the way to get  started in your search for the perfect context.

Content Marketing Notebook

How to Create an Awesome Content Marketing Strategy

Creating a content marketing strategy is important for any business who wants to be successful. But developing a great strategy is actually easier said than done. A lot of thought must be put into the process, which can take some time. Losing this valuable time could actually cause some problems for businesses who need to spend it in other places.

Luckily, there are quite a few tips that are out there that can help you build a strong content marketing strategy easily and effectively. To help get you started, we have gathered some of the top tips available so that you can create the strongest content marketing strategy possible.

Thought Leadership Marketing - Foxtail Marketing

How Thought Leadership can Change your Marketing Strategy

Every business on the face of the planet has a marketing strategy. Whether this marketing strategy is actually doing its job is another question, but at least one exists. For those looking for new ways to improve their marketing strategy, one idea to consider is thought leadership marketing.

With thought leadership marketing, data is analyzed and ideas pondered until leaders are able to find ways to maximize their marketing strategies. Instead of simply delving into the world of content marketing, inbound marketing or SEO, for example, these leaders live in this world. Taking some plays from their books will help us all become better thought leaders and ultimately better marketers.

Marketing Automation

BUT EVERYONE IS DOING IT: Is Marketing Automation A Good Fit For You?

Some of you may have heard of it… A bunch of you hear how obsessed some marketers are over it… What am I referring to?

Marketing Automation.

This is a hot topic right now in the world of digital marketing, but most companies still have no idea about what it can do for them.

Marketing automation is the process of streamlining certain processes such as lead generation, email marketing, social media management, lead nurturing, and segmentation. Please don’t think it is limited to just these processes, I just named a few.

Best of all, it can be used for business of all types, whether you find yourself in the B2B or B2C industries. Did you know that 79% of top-performing companies have been using marketing automation for more than 2 years?

So you’re feeling a bit left behind? Let’s get you caught up!

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Foxtail Marketing is a digital marketing firm that provides content marketing, digital marketing, and lead generation services for small and mid-market companies.

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