Taking Advantage of eBooks as an Evergreen Marketing Strategy


Many businesses seem to think that content creation is limited to blogs and the material on their website. While blogging is definitely an important part of content marketing, it’s not enough on its own. Businesses need to incorporate other sources of content to give their marketing campaign more substance.

This is where businesses can be creative and show why they’re in the industry they’re in. To supplement their content marketing campaigns, some businesses include short videos that are about relevant topics in the industry.

Is Location-Based Content Marketing Your Best Marketing Plan in the Coming Year?

Content marketing has evolved to a point where the immediacy of the situation can make all the difference in capturing a fellow business customer or losing them to the competition. Not that regular B2B marketing techniques can’t still capture many customers, especially through the traditional methods of direct mail and social media interaction. Things are starting to change, though, toward capturing customers in the moment. While some of that can happen immediately by sending email alerts to subscribers about a sale you’re having the same day, location-based marketing seems to be gaining ground.

Cisco did a recent report on the growth of location-based content marketing recently. They noted how it’s already a $4.5 billion industry, with expected growth to more than double within the next few years. How does it work, though, in capturing other businesses that might be near your store?

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Foxtail Marketing is a digital marketing firm that provides content marketing, digital marketing, and lead generation services for small and mid-market companies.


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