Promotional Strategies For The Second Half Of 2015

Where has the time gone?! More than half the year is over. Have you been hitting your goals for sales, leads, traffic, or whatever KPI you have to hit? If so, well done. This article will help you crush those numbers even harder. For everyone else who is staring at the analytics of your site and screaming in despair, don’t worry, I’m here to help with a few sure-fire promotional strategies.

Market Yourself: You are Awesome, You are a Superhero!

When you we’re a kid and your teacher asked you, “What do you want to be when you grow up?” you knew exactly what you were going to be: a doctor, a rock star, a supermom, a lawyer, a forensic scientist, a mortician, a surgeon, a teacher, a firefighter or the president of the United States of America. Those are all worthy professions to pursue. What happened to those goals as you grew older? Did they change? Did you pursue them? Are you who you want to be? The sad reality is that 9 out of 10 people never live out their childhood dreams. You can make a list of excuses as to why you did not or have not yet accomplished your dreams. Throw that list away, OR you can start now.

15 Tigresses of Marketing You Need to Follow


It’s no secret that the women in marketing are making waves across the industry. These marketing tigresses are inspiring, experienced, and definitely could take you on in a “Marketing Bee” competition. As I was building this list there were so many influential women that it was tough to narrow the list to only 15. There are many other women out there that are rocking the industry, but these 15 are the ones who inspire me the most. These industry thought leaders are must follows for anyone in marketing.


4 Secrets of Successful Thought Leadership Marketing

We all want thought leadership in our respective markets. But in the rush of everyone clamoring to reach that lofty pinnacle, the pursuit can get noisy, tiring, and sometimes very frustrating.

However, in times of frustration, it helps to know with clarity — or in some cases, rediscover (if we’ve wandered off the path) — what thought leadership means at its core. Forbes defines it in two parts:

[1] A thought leader is an individual or firm that prospects, clients, referral sources, intermediaries and even competitors recognize as one of the foremost authorities in selected areas of specialization, resulting in its being the go-to individual or organization for said expertise…[2] A thought leader is an individual or firm that significantly profits from being recognized as such.

The value of thought leadership reminds us why we’re in the race to begin with, and that can give us a second wind. But there’s more: the good news is that there are tangible, things-you-can-do-now steps that will bring you closer to that prized title of thought leader.

Simplicity and Empathy: The Two Magic Words of High Quality Content Marketing

We live in a very noisy digital marketing world, to say the least.

If, for example, U2, one of the biggest rock bands in history, had to resort to their massive Apple giveaway stunt to “break through the noise,” as lead singer Bono said, it’s safe to say that our world is over-saturated with content.

But it’s not just the music industry. In 2013, a study by the San Diego Supercomputer Center of UC San Diego made a startling observation: “…by 2015, the sum of media asked for and delivered to consumers on mobile devices and to their homes would take more than 15 hours a day to see or hear. That volume is equal to 6.9 million-million gigabytes of information, or a daily consumption of nine DVDs worth of data per person per day.”

It’s no wonder then that more companies are turning to content marketing. A May 2015 survey in Australia and New Zealand revealed that 64% of businesses there plan to spend more on content marketing in 2015. That number is likely similar, if not higher, in the United States.

With so much content competing for attention, two principles in particular will help you stand out from the hordes.

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Foxtail Marketing is a digital marketing firm that provides content marketing, digital marketing, and lead generation services for small and mid-market companies.

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