Facebook Ads 101: Getting Started with Facebook Advertising

A Facebook ad is an amazing tool for social media marketers. Not only does it have the power to increase sales, but it can bring new customers into the business.

These types of ads are also extremely cost-effective when compared to traditional advertising. Very little time and money needs to be spent to create one.

As simple as these ads are, there are still certain things that can make them more powerful. Discovering the proper way to create a Facebook ad is something that can help marketers avoid mistakes.

Before getting started with Facebook advertising, it is always best to learn as much as you can about the process. Here are some things you should keep in mind when you are creating your Facebook ad.

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5 Important things you need to know about Conversion Optimization

Web searchers can flock to your website time and time again. But, if they don’t actually become customers, there is really no point in the process. Conversion optimization is all about making potential customers into long-term clients. It is powerful and effective. However, getting it right is sometimes difficult.

The best way for marketers to make sure visitors convert into customers is for them to develop a plan. With this plan, marketers will be able to determine exactly what they are looking for and what steps they are willing to take to achieve their goals. Whether you are just starting this process or have been after it for a while, here are some things you will want to keep in mind.

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3 Social Media Blunders you can Learn from

We all make mistakes. But, hopefully you don’t have the misfortune of making the same mistake twice. Better yet, maybe you can watch other people make the mistakes and avoid them altogether. Naturally, in the world of online content marketing, it’s easy to make mistakes. Luckily, others have already made them and we can now sit back and learn from them.

Here are some real-life social media marketing examples that will make you cringe.

5 Growth Hacks to Build Your Twitter Following

5 Growth Hacks to Build Your Twitter Following

Twitter can be a daunting social media platform because it’s not like Facebook or LinkedIn where you can just mutually connect with someone. On Twitter, you are stuck with following someone, and waiting day after day for them to follow you back, only to be left devastated and heartbroken. Seriously though, it can be a difficult task trying to gain a larger following. Whether you’re new to the world of Twitter, or have been around for a while but still haven’t really spread your wings, then feast on these few tips that have helped me drastically improve my dismal Twitter following.

How to Find Golden Opportunities on Twitter with HubSpot Social Monitoring

Consider this bit of information:

With that many people on Twitter, there is no possible way that your customers and potential customers are not represented. Twitter is filled with people just waiting for you to reach out to them at the right time. However, the thought of being ever present and being aware of every mention of your brand or company is an impossible task. Luckily, HubSpot has a feature that allows you to have super-human social media monitoring abilities.

As this is one of the lesser known features of HubSpot, I thought it would be appropriate to take a few minutes and explain some of the amazing things you can do with HubSpot Social Monitoring.

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