3 Ways To Make Social Media Actually Work for Your Company

Odds are your company has the regular slew of social media accounts. From Facebook to Twitter and of course, LinkedIn – your company is probably trying to “connect” with its “followers” in hopes of getting more “likes” and “shares.” For quite some time (in ‘internet years’), social media has been seen as the Holy Grail to interacting with customers, building influence, and achieving viral success.

However, spend 5 minutes scrolling your newsfeed on Facebook and it’s easy to see that the majority of companies are clueless about how to actually leverage social media to their benefit.

Why?