Guide to Making Marketing Go Viral – VentureBeat

Mike Templeman recently wrote a piece for VentureBeat.  It covered viral marketing and strategies to make your marketing succeed at going viral.


There seems to be an idea floating around the marketing industry that viral marketing also means free marketing. Whenever I speak with a group and they discuss their budget limitations, they always speak whimsically about the opportunity for their message to go viral, thereby giving them a substantial return for no investment.

But that’s the problem, there is almost always an investment required to make something go viral.