Will Whitepapers Soon Lead All Other Categories in B2B Marketing?

B2B marketing is still a work in progress for the reasons that marketing to another business is a much different process than dealing with consumers. Businesses that buy from other businesses need to have concrete information about products they’re going to buy so they know its quality, the price, and how reliable the company providing them is. And dealing with another business is sometimes done in an overly formal way than truly nurturing a relationship.