Recognize and Avoid Marketing Fraud

How to Recognize and Avoid Fraud in Your Inbound Marketing

Not everyone who advertises online is ethical. There are various practices that give scammers an unfair advantage. Online advertising fraud affects areas such as pay-per-click, banner advertising and others. As an honest marketer, it’s important to know about these practices. Otherwise, you risk losing out to unethical competitors. Here are some ways to recognize and avoid fraud in your inbound marketing campaigns.

Ebook Marketing

Content Marketing Solutions: 4 Methods For Marketing Your Newest E-Book

Writing a book is no small endeavor. Whether it’s a sweeping romance, or a point-by-point guide on how to turn a small business into an empire, it takes time, sweat, and grit to sit down in front of the keyboard day after day to force that book from your mind onto the page. If you managed to do that, and to stick with it through editing the manuscript, picking the cover art, and setting your price, then you deserve a moment to toast yourself, and your success.

Unfortunately, the job is only half done at that point. Because once the book is written, you need to get out there and sell it.

That’s easier said than done, though. So if you’ve got a fresh, new e-book on the market, here are some tips you can use to get it off the digital shelves, and in front of readers’ eyes.

The Yellow Brick Road to Becoming an Influencer Step #1: Know Your Quest

When Dorothy set off on her journey on the Yellow Brick Road, she knew what her end goal was. She knew her quest. She was going to find the Wizard, and use his power to return home to Kansas. It was this knowledge of her quest that kept her pushing on through the roadblocks and the hardships and make it to the end.

The first and most important step of her journey occurred before any physical movement took place. Dorothy knew what she wanted and made the decision to get there, no matter what. The journey to becoming an Influencer is no different. To be successful, you need to know exactly where you want to be, and be absolutely determined to get there.

So why do you want to be an Influencer? Are you sure you want to take that route? What do you want to be the expert at? These are all questions that are vital to know before you can make any meaningful strides toward Influencership.

Search Engine Journey

Journey through the Center of SEO

Did you know that 40% of social marketers agree that social media marketing has become more difficult in the past year? Although marketing goods and services through social media are in its relative infancy, almost half of all marketers are having a tough time keeping up. However, in spite of the difficulty in managing a social media campaign, 89% of social marketers have noted that it has brought about exposure in ways that would otherwise not have been possible.

Today we are going to discuss why people search for things on the internet, what happens when someone enters a search query, what is the first thing a search engine does when prompted with a search, and finally, conclude with what really happens when someone enters a search request.

Content Marketing Strategy

6 Ways to Improve Your Content Marketing Strategy in 2017

What is the first thing you think of when you hear the term, content marketing? Does it simply mean written text or are there other factors to consider? Images, video, podcasts, radio, charts, infographics, and text, to name a few, are all considered content. Before you post or link content to your site or social media platforms, determine if it fits your overall content marketing strategy. In a HubSpot survey, over 65% of marketers indicated the challenge of generating traffic and leads in 2017. In the same survey, 60% said that blog creation was going to be their number one challenge for the year.

First of all, let’s clear up the difference between social media marketing and content marketing. Social media marketing uses social platforms, such as Facebook, Twitter, and Instagram for relationship selling, a type of selling that is based on how well you manage and nurture relationships with your social contacts. Content marketing uses social platforms to help promote goods and services.

Content marketing, therefore, is a type of marketing designed to drive traffic and sales. It is also a means to generate and maintain social contact with visitors, prospects, and eventual customers.

Does this type of content help in any way with search engine ranking and optimization? You bet it does. Search engines are looking for relevant content, updated content, rich and engaging content, and lengthy content. These aren’t the only things a search engine looks for but the content is one of two or three elements at the top of the list.

If this is true, then how can we quantify the advantage of a sound content marketing strategy. We would certainly think about the following.

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Foxtail Marketing is a digital marketing firm that provides content marketing, digital marketing, and lead generation services for small and mid-market companies.

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