What is the first thing you think of when you hear the term, content marketing? Does it simply mean written text or are there other factors to consider? Images, video, podcasts, radio, charts, infographics, and text, to name a few, are all considered content. Before you post or link content to your site or social media platforms, determine if it fits your overall content marketing strategy. In a HubSpot survey, over 65% of marketers indicated the challenge of generating traffic and leads in 2017. In the same survey, 60% said that blog creation was going to be their number one challenge for the year.
First of all, let’s clear up the difference between social media marketing and content marketing. Social media marketing uses social platforms, such as Facebook, Twitter, and Instagram for relationship selling, a type of selling that is based on how well you manage and nurture relationships with your social contacts. Content marketing uses social platforms to help promote goods and services.
Content marketing, therefore, is a type of marketing designed to drive traffic and sales. It is also a means to generate and maintain social contact with visitors, prospects, and eventual customers.
Does this type of content help in any way with search engine ranking and optimization? You bet it does. Search engines are looking for relevant content, updated content, rich and engaging content, and lengthy content. These aren’t the only things a search engine looks for but the content is one of two or three elements at the top of the list.
If this is true, then how can we quantify the advantage of a sound content marketing strategy. We would certainly think about the following.