Social Media Ad Campaign

Do You Need to Spend Money on Social Media Ads? A 6 Step Evaluation

First things first: to successfully promote and grow your business online, you absolutely need to engage in social media marketing. But of course, that’s a vague topic with almost countless possibilities. Most marketers, almost immediately upon getting started, ask themselves a simple question: can I do everything I need to do for free, or do I need to spend money on social media ads?

You won’t like our short answer: it depends. The long answer, hopefully, will be a bit more enlightening. Paid ads on Facebook, Instagram, and other social media networks are undoubtedly valuable for your business, if the situation is right. To determine whether that is the case, consider the below a 6 step evaluation on whether you can grow your business organically on social media, or need to spend money on ads.

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Is Your Social Media Marketing Up to Date?

Let’s Get Social

The internet currently boasts 3.17 billion users. 2.3 billion of those are active social media users. When social media marketing is considered in light of the number of people it can reach, you would think every business would jump on board. It’s a millennial gold rush producing profitable results around the globe. Consider the following statistics: In September 2016, Facebook claimed 1.59 billion active users. Twitter claimed 300 million users were responsible for over 500 million tweets daily or that’s 6,000 tweets every second of every day! Social media marketing has always been a numbers game. The more visitors you attract, the more conversions you can expect. Imagine a sales funnel where thousands and thousands of daily visitors view your site. The funnel narrows a bit and some of those visitors become prospects. In exchange for an email address, you send an e-book and newsletter explaining 1,001 ways to fillet fish. The e-book and newsletter provide valued information for free but in exchange, you gain valuable information about your prospects. As the funnel narrows, some of those prospects generate leads. Finally, on average, 2-4% become buyers. The same numbers that are expected from any marketing plan. The most significant difference is that by its very nature, social media increases the potential for creating endless possibilities.

The social media revolution is as potent as a lightning strike. The question is how to harness the power of social media marketing to reap the benefits of an online presence. 

5 eCommerce Email Marketing Hacks to Increase Sales | Foxtail Marketing

5 eCommerce Email Marketing Hacks To Increase Sales

Inboxes are becoming outrageously crowded, and even more difficult to stay in. With Google’s app Inbox that automatically groups promotions and deals into separated sections, and new updates from Apple’s iOS that allows users to unsubscribe at the top of every email, people are leaving lists quicker than Kevin Durant left the Thunder.

How To Make Money Blogging

How To Make Money Blogging

You’ve started your blog. You’re writing about what you love. Visitors are starting to show up. But still you’re not making the kind of money that allows you to retire to a tropical island and post to Instagram about your “early retirement”. You’re now screaming in the shower, “How Do I Make Money By Blogging!?” But the shower doesn’t answer… The shower doesn’t care.

So, is it even possible? You see people every day making a living off their blog but yours just doesn’t seem to be driving revenue. But that doesn’t mean it’s not possible to make money. You just have to adjust a few things and pretty soon you can start making money from your blog as well.

The trick to monetizing your blog is to ensure that you have as many revenue streams as possible coming in from your work. Each stream won’t be enough to retire off of (or maybe it will) but when added all together it can provide you with a great income and a lifestyle that you just can’t beat.

To help you get to where you want to be when it comes to making money from your blog, I’ve created a MASSIVE list of ways you can make money from blogging. Here are the top and best ways of doing it.

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How HubSpot’s Smart Content Can Enhance Your Website

Within just a few years, HubSpot has become the premier inbound marketing software available in the market. Considering the many success metrics indicating how the inbound philosophy can enhance and grow your business, that’s saying something. And there’s a reason why HubSpot continues to be a lead in this field: continued innovation in its features.

Over the last few months, we’ve already shared a number of HubSpot tips and tricks that can help you become a more effective marketer. From optimizing your landing page forms to boosting your on-page SEO, some of the software’s most advanced features can be unlocked simply with some knowledge and experience on the platform. Here’s another one of those examples: smart content, a way to personalize your website to each visitor.

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Foxtail Marketing is a digital marketing firm that provides content marketing, digital marketing, and lead generation services for small and mid-market companies.


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