“It’s not just one, dear; there’s hundreds of them going the wrong way!”
Are your SEO tactics keeping pace with current SEO trends or are you headed in the opposite direction? Aren’t you tired of search engines displaying your site on page 2 or page 3? Maybe you can’t even find your site displayed anywhere on any search engine. Gasp! Maybe you need better keyword selection. In an Ascend 2 report, nearly half of the respondents felt that keywords and phrases were the most important element of effective SEO tactics. Maybe your content needs to be refreshed and updated. In the same Ascend 2 survey, over 70% reported that content creation was the most important component of a strong SEO campaign. If the last thing you posted was in reference to the 2016 American election, your site is in danger of falling behind. In fact, it has fallen behind. The pitfall of allowing your site to gather dust and cobwebs is the danger of visitors passing you by as they would a barren ghost town. The light is just barely on but it looks as if everyone inside has died, losing potential visitors. Your website may as well say “Site Under Construction.” A few SEO tools could be all you need to resurrect your site to new life.