Stop SEO sign

Stop! Your SEO is Headed the Wrong Way!

A lady called her elderly husband on his way home. “Ralph, I just heard on the news that there was a car going the wrong way on the interstate, so please be careful out there”

“It’s not just one, dear; there’s hundreds of them going the wrong way!”

Are your SEO tactics keeping pace with current SEO trends or are you headed in the opposite direction? Aren’t you tired of search engines displaying your site on page 2 or page 3? Maybe you can’t even find your site displayed anywhere on any search engine. Gasp! Maybe you need better keyword selection. In an Ascend 2 report, nearly half of the respondents felt that keywords and phrases were the most important element of effective SEO tactics. Maybe your content needs to be refreshed and updated. In the same Ascend 2 survey, over 70% reported that content creation was the most important component of a strong SEO campaign.  If the last thing you posted was in reference to the 2016 American election, your site is in danger of falling behind. In fact, it has fallen behind. The pitfall of allowing your site to gather dust and cobwebs is the danger of visitors passing you by as they would a barren ghost town. The light is just barely on but it looks as if everyone inside has died, losing potential visitors. Your website may as well say “Site Under Construction.” A few SEO tools could be all you need to resurrect your site to new life. 

Thought leadership marketing

3 Must-Employ Tactics to Grow Your Business Social Media Following

97% of all businesses use social media for marketing purposes. 97 percent! That has two giant implications for your business. First, if you aren’t using social media, you should probably crawl out from under the rock you have been living under for the past five years and start using it for your business. Not only can social media marketing increase your overall reach to potential customers, but it can be vital for keeping your brand top of mind among your current customer base.

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5 Tips to Optimize Your PPC Strategy For SaaS

Marketing subscription software, in many ways, is unlike other types of digital marketing. Instead of maximizing your one-time purchases, you try to drive long-term subscribers. Lifetime value is more important than instant revenue, and churn should always be a part of your consideration.

Fortunately, you can use the same channels other industries use to promote your brand and grow your business. All you have to do is optimize it for your SaaS solutions. Pay per click advertising on Google and social media can work immensely well – if you keep your audience, and your product, in mind. Here are 5 tips to help you optimize your PPC strategy toward growing your SaaS subscriber base.

Are You Listening? Going Social Beyond Publishing Content

What do you consider social media marketing? For most businesses and brands, the answer is simple: an opportunity to publish relevant content, grow your follower base, and generate both thought leadership and engagement.

But what if we told you that in limiting yourself to this definition, you’re missing out on what might be the most important part of social media marketing?

Every day, countless members of your target audience discuss topics that relate to your brand, either directly or indirectly. They don’t care whether you hear about it or not, and they’re not taking special steps to comment and discuss their topics of interest on your social media channels.

To engage this audience, you have to know where to find these conversations, and how to engage with them. In other words, you have to engage in social listening. It sounds reasonable, but only few brands do it; in fact, only 24% of businesses engaged in social listening in 2015. Don’t be one of those people, and build you social listening strategy using these 5 steps.

8-Seconds to Effective Social Media Marketing

Social media marketing is complex yet simple to understand. Before you begin a social media marketing campaign it is important that you clearly understand the level of commitment that is required. It is a long-term commitment that may not show any quantifiable results for as long as a year. And even then there is no promise of success. There are literally hundreds of components to consider but fortunately, you don’t need to incorporate them all. In this article, we want to discuss how the name you select can keep you hidden in a forest of redwoods or have you standing on the mountains of Tibet. Choosing the right branding strategy, consistent interaction, and the quality of your customer service are all ingredients for a successful digital marketing campaign.

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Foxtail Marketing is a digital marketing firm that provides content marketing, digital marketing, and lead generation services for small and mid-market companies.

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