Thought leadership marketing

3 Must-Employ Tactics to Grow Your Business Social Media Following

97% of all businesses use social media for marketing purposes. 97 percent! That has two giant implications for your business. First, if you aren’t using social media, you should probably crawl out from under the rock you have been living under for the past five years and start using it for your business. Not only can social media marketing increase your overall reach to potential customers, but it can be vital for keeping your brand top of mind among your current customer base.

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5 Tips to Optimize Your PPC Strategy For SaaS

Marketing subscription software, in many ways, is unlike other types of digital marketing. Instead of maximizing your one-time purchases, you try to drive long-term subscribers. Lifetime value is more important than instant revenue, and churn should always be a part of your consideration.

Fortunately, you can use the same channels other industries use to promote your brand and grow your business. All you have to do is optimize it for your SaaS solutions. Pay per click advertising on Google and social media can work immensely well – if you keep your audience, and your product, in mind. Here are 5 tips to help you optimize your PPC strategy toward growing your SaaS subscriber base.

Are You Listening? Going Social Beyond Publishing Content

What do you consider social media marketing? For most businesses and brands, the answer is simple: an opportunity to publish relevant content, grow your follower base, and generate both thought leadership and engagement.

But what if we told you that in limiting yourself to this definition, you’re missing out on what might be the most important part of social media marketing?

Every day, countless members of your target audience discuss topics that relate to your brand, either directly or indirectly. They don’t care whether you hear about it or not, and they’re not taking special steps to comment and discuss their topics of interest on your social media channels.

To engage this audience, you have to know where to find these conversations, and how to engage with them. In other words, you have to engage in social listening. It sounds reasonable, but only few brands do it; in fact, only 24% of businesses engaged in social listening in 2015. Don’t be one of those people, and build you social listening strategy using these 5 steps.

8-Seconds to Effective Social Media Marketing

Social media marketing is complex yet simple to understand. Before you begin a social media marketing campaign it is important that you clearly understand the level of commitment that is required. It is a long-term commitment that may not show any quantifiable results for as long as a year. And even then there is no promise of success. There are literally hundreds of components to consider but fortunately, you don’t need to incorporate them all. In this article, we want to discuss how the name you select can keep you hidden in a forest of redwoods or have you standing on the mountains of Tibet. Choosing the right branding strategy, consistent interaction, and the quality of your customer service are all ingredients for a successful digital marketing campaign.

Hungry Content Marketing Monster

Feeding the Content Monster

People hunger for great content that is found online through innumerable social media channels. They do not want to eat stale bread. They hunger for fresh meat. It is the job of a successful social media marketer to provide that meat because the hunger is never-ending.

Internet websites contain billions and billions of pages. 4.72 billion pages to be exact, with more being added daily. Images, infographics, radio, video, podcasts, and blogs. Not to mention Facebook, Instagram, Snapchat, and all the other usual and unusual suspects. What do they all have in common? Content. Tons and tons of content whose sole purpose is to magically attract traffic and sales. Social media marketing in its broadest sense is actually marketing through various means of content.

How are smaller companies able to compete with larger, well-established companies? Companies who have endless resources with what seems like an endless budget. They can produce expensive commercials for radio and television, create expensive brochures, participate in trade shows with huge intimidating booths, and support a colossal sized army of a sales team. Content marketing through social media channels neutralize the big budget of big business and gives the smaller fish a fighting chance to reach greater numbers of their target market.

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Foxtail Marketing is a digital marketing firm that provides content marketing, digital marketing, and lead generation services for small and mid-market companies.

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