Hubspot Tips and Tricks

How to Optimize Your Form Fields in HubSpot

At its core, inbound marketing can be boiled down to a few simple truths. Here’s one: if you want your website to convert visitors into leads, you better get the point of conversion right. In other words, your landing page forms better encourage, not detract your audience from signing up and entering your database as a lead.

If you don’t get this part right, your entire inbound marketing strategy can fall apart. But if you do, you have the perfect foundation for a content marketing and lead generation strategy that succeeds consistently.

Fortunately, HubSpot recognizes that fact, and continuously works to improve the ways businesses can use landing page forms to drive conversions. Of course, if you don’t know about your options within the platform, that’s worth little! So let’s change that with today’s edition of HubSpot Tips and Tricks. Consider this your resource guide on optimizing your form fields within HubSpot’s COS.

Augmented Reality Marketing

Virtual and Augmented Reality Marketing Strategies for the Coming Decade

Augmented Reality marketing might sound to you like something that some Bantha marketer might use in Star Wars and not something you can use right now, but it actually is. In fact, people are using it right now. For example, predictions are showing that the market for AR and VR could be as high as 150 billion in revenue by 2020. That’s hardly nothing or pie in the sky futurism. Augmented reality and virtual reality are upon us. So, the billion dollar question is: how do you benefit? Here are some ways that you could use augmented or virtual reality to market your business.

Inbound Marketing Tips

How Inbound Marketing Is like Courtship: Looking Good and Conversing Well

Inbound Marketing is a little bit like courtship. The company makes a foray towards grabbing the eye of the consumer. The consumer responds by showing a little bit of interest. The company then tries to take things further by giving the consumer more information in another form. And the consumer shows a little more interest in buying what they’re selling.

This process continues until the consumer has actually bought what the company is selling. At which point, the company can decide whether to continue the courtship process and actually have a relationship with the consumer or to consider the process as finished and turn to someone else.

There are a lot of companies which are fickle in this way! They don’t care too much about retaining the customer; they just want to find other, new customers.

{FREE Webinar} 1/18/2017 – SEO Trends for 2017

SEO TRENDS FOR 2017 – Don’t Fall Behind Your Competition

January 18th, 2017 – 3:00 PM ET

This January – don’t miss out on your opportunity to hear from our VP of Products, Matthew Santos – as he details out upcoming trends for SEO in 2017. From video SEO, to AMP pages, and mobile SEO. Matt will be detailing out an actionable strategy for you to implement in your SEO for 2017.

Don’t miss out on your opportunity to talk with our experts, ask questions, and get feedback.

As a bonus for attending this webinar, we will be offering a free 90 second animated video to one lucky attendee at the end of this webinar.

Don’t miss your chance to sign up!

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