Hungry Content Marketing Monster

Feeding the Content Monster

People hunger for great content that is found online through innumerable social media channels. They do not want to eat stale bread. They hunger for fresh meat. It is the job of a successful social media marketer to provide that meat because the hunger is never-ending.

Internet websites contain billions and billions of pages. 4.72 billion pages to be exact, with more being added daily. Images, infographics, radio, video, podcasts, and blogs. Not to mention Facebook, Instagram, Snapchat, and all the other usual and unusual suspects. What do they all have in common? Content. Tons and tons of content whose sole purpose is to magically attract traffic and sales. Social media marketing in its broadest sense is actually marketing through various means of content.

How are smaller companies able to compete with larger, well-established companies? Companies who have endless resources with what seems like an endless budget. They can produce expensive commercials for radio and television, create expensive brochures, participate in trade shows with huge intimidating booths, and support a colossal sized army of a sales team. Content marketing through social media channels neutralize the big budget of big business and gives the smaller fish a fighting chance to reach greater numbers of their target market.

Hubspot Tips and Tricks

How to Optimize Your Form Fields in HubSpot

At its core, inbound marketing can be boiled down to a few simple truths. Here’s one: if you want your website to convert visitors into leads, you better get the point of conversion right. In other words, your landing page forms better encourage, not detract your audience from signing up and entering your database as a lead.

If you don’t get this part right, your entire inbound marketing strategy can fall apart. But if you do, you have the perfect foundation for a content marketing and lead generation strategy that succeeds consistently.

Fortunately, HubSpot recognizes that fact, and continuously works to improve the ways businesses can use landing page forms to drive conversions. Of course, if you don’t know about your options within the platform, that’s worth little! So let’s change that with today’s edition of HubSpot Tips and Tricks. Consider this your resource guide on optimizing your form fields within HubSpot’s COS.

Augmented Reality Marketing

Virtual and Augmented Reality Marketing Strategies for the Coming Decade

Augmented Reality marketing might sound to you like something that some Bantha marketer might use in Star Wars and not something you can use right now, but it actually is. In fact, people are using it right now. For example, predictions are showing that the market for AR and VR could be as high as 150 billion in revenue by 2020. That’s hardly nothing or pie in the sky futurism. Augmented reality and virtual reality are upon us. So, the billion dollar question is: how do you benefit? Here are some ways that you could use augmented or virtual reality to market your business.

Inbound Marketing Tips

How Inbound Marketing Is like Courtship: Looking Good and Conversing Well

Inbound Marketing is a little bit like courtship. The company makes a foray towards grabbing the eye of the consumer. The consumer responds by showing a little bit of interest. The company then tries to take things further by giving the consumer more information in another form. And the consumer shows a little more interest in buying what they’re selling.

This process continues until the consumer has actually bought what the company is selling. At which point, the company can decide whether to continue the courtship process and actually have a relationship with the consumer or to consider the process as finished and turn to someone else.

There are a lot of companies which are fickle in this way! They don’t care too much about retaining the customer; they just want to find other, new customers.

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Foxtail Marketing is a digital marketing firm that provides content marketing, digital marketing, and lead generation services for small and mid-market companies.

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