The client is a software startup in Utah. There was a need to hire a content marketing agency to build links and the firm’s online reputation. Foxtail Marketing was selected to help them deploy their digital campaigns.
The client is very satisfied with the work delivered by Foxtail Marketing. They are able to produce a lot of good quality content and scale the operation quickly. Foxtail Marketing is highly recommended to others.
Please describe your organization.
We are a Software-as-a-Service [SaaS] company, focusing primarily on front-office management software. We’re only six years old, and are continuously expanding towards new industries.
What is your position?
I am in charge of all social media content within the company.
What business challenge were you trying to address with Foxtail?
We needed help with our inbound marketing strategy, primarily the creation of the content involved in it.
Please describe the scope of their involvement in greater detail.
Besides content writing, Foxtail has done some SEO [search engine optimization] work for us, including auditing a website that we’ve recently launched. We have an internal digital marketer that handles this on a day-to-day basis for us.
They write on multiple blogs for different industries for us every week, and also produce a long-form content piece every month, which could be an e-book or printed material.
Foxtail also provides us with the stats for an info-graphic. We design our own format, but they do the research for it.
How did you come to work with Foxtail?
Our vice president was heavily involved in the selection process for them. He talked to a number of agencies that offer content creation and who could work with the marketing automation software that we use.
Could you provide a sense of the size of this initiative in financial terms?
The cost for our work in the first year has been around $50,000.
What is the status of this engagement?
We’ve been working with them since May 2015. The work is ongoing. We have switched from a marketing qualified leads to a sales qualified leads strategy. This changes our relationship to some extent, but we will continue to work with Foxtail in one capacity or another in the future. Our change is not a reflection of their work.
RESULTS & FEEDBACK
Could you share any statistics or metrics from this engagement?
I am largely satisfied with their work. Any hiccups we’ve had have been largely our fault. Foxtail has done a good job at working with us through all issues, continuing to drive leads while we were launching a new site.
Some of their content leads to massive traffic directing to our site. There are also pieces that don’t do so well, but that’s the nature of SEO. They’ve written pieces for Facebook in August which are still driving traffic for us. Foxtail has been able to learn our industry and write for it. From a research standpoint, they do a good job.
When we started working with them, Foxtail was a small group. They’ve had to move their offices twice since then. They’re doing well because the people love their work. Even with this growth, there hasn’t been a disconnection between us.
How did Foxtail perform from a project management standpoint?
My account manager is good at keeping me informed whenever I have a question. He can become hard to reach when he’s handling other work, but I appreciate this. It means that, whenever he’s tied into a request from us, he’ll continue to work on it. Their project management is good. We schedule calls two times a week and, besides those, we also talk daily.
What distinguishes Foxtail from other providers?
Our company is constantly engaging in new verticals. Each time we add one, our cost structure will naturally go up. Foxtail does a good job of being scalable. They don’t increase the price by the same amount every time. This is a good selling point for us.
Is there anything Foxtail could have improved or done differently?
I’m sure I could find something if I thought hard enough, but there’s nothing significant I can think of.
We have five additional questions. For each of these, we ask that you rate Foxtail on a scale of one to five, with five being the best score.
How would you rate them for the quality of their service and deliverables?
How would you rate them for scheduling, as in meeting deadlines and compliance with a project timeline?
How would you rate them for cost, as in value and/or conformance with project estimates?
How likely are you to recommend Foxtail to a friend or colleague, out of five?
Four and a half.
How would you rate your overall experience collaborating with Foxtail?
This review was conducted by Clutch.
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