Got SEO Questions? Here are Your SEO Answers!

We believe that a client/agency relationship should involve a level of training and coaching. That’s why we put together materials that help answer your burning questions.

SEO, or Search Engine Optimization, involves the use of keywords and keyword phrases (also sometimes called long-tail keywords) to rank highly in search engine results. With that in mind, companies that want a strong internet presence and want to be found by customers and potential customers have to use SEO efficiently. If they fail to do so, they can find that they’re being overlooked and their competitors are getting business instead. While SEO is not the only valuable aspect of having a good online presence, it is certainly one of the most important ways that companies can be sure they’re getting noticed for all the right reasons.

Why is SEO important?

Search Engine Optimization is important because it gets your company noticed. If you don’t have keywords on your site, people searching for those keywords won’t find you. Keywords can include your company name and the products or services you sell, along with your industry and your location. You don’t want to overstuff keywords into your copy, though. Too many keywords—or too many uses of the same keyword—can cause a real problem with your search engine rank.

Ideally, your keywords should read very naturally. If they don’t, your readers may not enjoy your content, and that could keep them from buying from you or coming back to your site. Having good SEO may not be the most important thing about your internet presence, but it’s certainly one of the most important things. Without it you could have the best, most interesting content ever, but no one will be able to find it and read it. Giving your content plenty of keywords that customers will be searching for means getting found, and selling more products or services.

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Is SEO Complicated?

Yes . . .and no. A lot of people think SEO is some kind of Voodoo, and they have no idea how it works. They see it as being something that’s nearly magical or mystical. Only gurus can do it. Others think it’s easy. You just use words that fit with your products and company. When customers search for those words, they find you. While that’s basically true, it’s also a bit simplistic. Keyword research is very important. Even if you think your customers will be searching for particular words, it’s possible that they will actually search for something similar but not exact.

In order to make sure customers can actually find you, research what keywords are being searched for as they relate to your industry, and you can see the kinds of words you need to put into your content, The research can be complicated, and there are a number of arguments on how many times a keyword should be used in the content. Some say 2 percent, some say less, and some say more. Others say that the idea of keyword density is a myth, and that it all depends on a number of factors that a business may or may not be comfortable with. In that sense, SEO can be very complicated.


SEO Checklist

Should I use an agency for SEO?

Well, maybe. If you’re not well-versed in SEO, or you aren’t sure about keyword research, it can be a great idea to use an agency that can help you.

Then, you’ll have the benefit of a professional’s experience. They can teach you about keywords and the importance of them, along with density, metadata, and other specifics. Hiring an agency is an excellent opportunity for any company to make sure their SEO is being handled the right way.

It can be well worth the cost, simply in the number of customers good SEO will bring to their website and through their doors.


Foxtail Marketing is a digital marketing firm that provides content marketing, digital marketing, and lead generation services for small and mid-market companies.


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