Content creation means nothing if it’s not backed by substance. You should always aim for quality over quantity in your content strategy. In this article, we’ll take a look at where businesses go wrong in their content marketing campaigns.
First of all, let’s get one thing straight. There’s no such thing as a content formula which will guarantee you success. You can write 20 blogs a week, but it won’t amount to anything if the quality is low.
Your goal shouldn’t be a specific number or rate. Instead, your focus should be on writing quality content that informs and engages your target audience. In addition to improving your search engine marketing, this will also generate leads.
This strategy doesn’t guarantee success, but it gives you a great chance to improve your online marketing efforts. According to a recent Forbes article, that’s better than going all-in on a promotional strategy:
“One of the most frustrating things I hear from businesses who are adopting content marketing as a promotional strategy is that they feel the need to follow a formula laid out by some so-called expert – as if publishing exactly three blog posts a week, releasing one infographic a month and sharing them all on a few specific social networks will guarantee traffic and conversions.”
But just because there’s no official formula for content marketing, doesn’t mean that any success is random. Content marketing is based on two notions:
- Consumers are more likely to buy something from brands that frequently post good content.
- Google’s algorithm favors websites that are reliable and current.
Practicing content marketing won’t necessarily give you an edge over competitors, but it will almost definitely improve your online marketing efforts. You shouldn’t compare your success with other businesses, but rather with your prior situation.
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