Many businesses talk about content creation verbally, but they never write anything down. While discussing content is a good way to brainstorm and come up with new ideas, it’s not enough to be considered a strategy.
To practice content marketing, you need to have a thorough strategy that entails a detailed content schedule. You should have a concrete idea of what you want to post and when you want to post it.
This helps businesses avoid the situation of just posting informative blogs again and again. Although they play an important role in content marketing, you have to create other forms of content, like videos and surveys.
A recent Entrepreneur article explains why businesses should document their content marketing strategy:
“It is no longer simply enough to plan for a content marketing strategy. Many companies now have a strategy in place, but it is a verbal strategy. The focus now is on documenting your strategy.”
It’s like coming up with a to-do list as soon as you wake up. If you don’t write anything down, then you may think of a bunch of tasks that you need to complete, but you won’t actually execute all of them. If you come up with a list, on the other hand, then you’ll likely accomplish some of those tasks.
Half of this is feeling a sense of determination once your write something down. The other half is organizing your thoughts and understanding all of the things that you need to do.
Many business owners say the practice content marketing because they post articles on Facebook. But unless they have a documented strategy, they’re really not practicing content marketing at all. If you want to achieve any success, then you need to come up with a plan, write it down, and execute it.
To talk more about executing your content marketing effectively, contact us.